Ford recently debuted their new, revolutionary F-150 truck—a new generation of the truck that’s been America’s best-selling truck for 37 years. The automaker has laid it all on the line for the new edition, though, lightweighting the vehicle and relying heavily on high-strength aluminum in the truck’s frame. When making such drastic and innovative changes to an old favorite, however, it’s important to be sure your customers are on board though.
Thankfully, Ford is completely aware of this—they’ve set up a unique way to let you, the fans of their popular, world-class truck, help test out the new F-150. You even get to make up your own test—simply go to BuiltToughTest.com to enter the “You Test” campaign and tell Ford exactly how you’ll test out the “metal” of the revamped F-150.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, the marketing manager for the Ford F-150. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”
So, think you have something set up that will really put the F-150 through a trial? Get over to BuiltToughTest.com and enter the “You Test” campaign now. However, if you’re still working on the perfect test, no worries—you have till May 31 to enter. Meanwhile, come by Cambridge Classic Ford to check out the current F-150—or any of the other great vehicles in our inventory—today.
Ford remained the best-perceived brand among automakers and the 2nd-best perceived brand in the entire United States in the latest YouGov BrandIndex report.
To determine a brand’s place in the report, YouGov asks respondents whether they’ve heard anything about the brand in the last two weeks—through advertising, news, or word of mouth—and whether what they heard was positive or negative. All of this information is then then used to build the brand’s “Buzz score.”
This year, Ford was able to take 2nd place with a Buzz score of 29.6, only one point down from Amazon in first place, but far ahead of any other automaker—Toyota was second among automakers with only 19.5 points, which wasn’t even enough to make it into the overall top 25.
“Strong demand for our new cars, utilities, hybrids and trucks provided Ford with the largest share point gain of any full-line automaker in 2013,” said John Felice, Ford vice president of US Marketing, Sales and Service.
Come find your choice of a Ford vehicle at Cambridge Classic Ford.
Ford is introducing its toughest, smartest, and most capable F-150 yet, once more setting the standard for trucks around the year for the coming year.
For the first time, the F-150 is built with high-strength, military-grade aluminum alloys normally found in aerospace and commercial transportation, improving dent and ding resistance and even reducing up to 700 pounds of weight overall. This will help the new truck to stop, accelerate, and tow more quickly as well as save more fuel.
Under the hood, Ford added two new engines: a 2.7-liter EcoBoost with standard Auto Start-Stop and a 3.5-liter V6 engine with twin independent variable camshaft timing, which will deliver more power and efficiency than ever before.
The F-150 is also getting a lot smarter, taking on dozens of advanced technologies like 360-degree camera view, a next-generation tailgate step, smart trailer tow module, and BoxLink—an assortment of metal brackets and custom cleats that can be used to secure just about anything in the cargo box.
It’ll go on sale late this year. We’ll see you then at the Cambridge Classic Ford dealership!
Ford defended its claim as America’s best-selling auto manufacturer for the fourth straight year as it set new sales records in 2013, with strong showings from the Ford Fiesta, Fusion, Escape, and F-Series.
Total 2013 sales amounted to 2,493,918, the brand’s best performance since 2006, and December sales were up 2% for an all-time record total of 218,058.
The Ford Fusion was the fastest-improving nameplate with a healthy 27% increase in sales, setting a record for December as well as an all-time annual record with 295,280 vehicles sold in 2013. Close behind was none other than the Ford Fiesta, which also set a new annual record with 71,071 units sold, up 25% over last year.
In the bigger car categories, the Ford Escape shone with sales up 22% in December and up 13% for the year, setting an annual record at 295,993 units sold. Finally, the F-Series cemented an eight-month streak of selling more than 60,000 per month and selling the highest number of units since 2006.
But enough with the numbers. Come experience for yourself why Ford’s cars are selling so well at Cambridge Classic Ford.
Ford’s 2013 sales year has gone so well that the automaker is confident it will finish at the top-selling automaker once all of the sales reports are in.
The brand’s retail sales were up 15% year-to-date as customers around the nation found increased interest in its full lineup of cars, utilities, trucks, and electrified vehicles. And with more than 2.4 million vehicles sold in 2013, Ford expects to retain its title as the best-selling brand in the United States, even widening its lead over Toyota, its closest competitor.
“The great news is that we are not overly reliant on any one segment—we’re seeing double-digit sales growth in cars, trucks and utilities,” said John Felice, vice president, U.S. marketing, sales and service. “The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets. With 16 launches next year, we’re looking to keep our sales momentum going.”
Come find Ford’s incredible lineup at Cambridge Classic Ford.