According to Ford, the augmented-reality system can be thought of as x-ray vision, though it doesn’t use x-rays to function. Essentially, it lets you see beneath the surface of Ford vehicles, looking at suspension components, the frame, engine, and more. It’s an entirely new way to shop for a car, an especially appealing feature for the tech-minded.
“Think of augmented reality as the blending of virtual reality with real life,” says Garett Carr, Ford global auto shows manager. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”
Other cool cars revealed at the show include the latest F-150, Ford Performance, and EcoSport to optimize power and fuel economy, as well as a self-driving Fusion. When placed alongside the new augmented-reality system, Ford is demonstrating its innovative ideas for the next few years.
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