With the advent of mobility apps; such as Uber and Lyft, there has been a definite shift in the way the public utilizes mobility, and Ford is doing its best to keep up with the trend. “There is a white space for a new product,” John Abernethy, Ford’s project lead for the Advanced Product Group in the UK, told the Washington Post.
“Between a taxi and a bus is a space for something else.”
So what is that something else? Ford announced that it is testing the field as a “mobility provider” with its ride-sharing service app. While continuing its auto making production, the company’s focus will not only be limited to the app development, but for a dedicated transit vehicle for the pooling service as well.
Although still in the developmental stage, Ford’s “dynamic social shuttle” may debut in the streets of London as soon as this year.
We at Cambridge Classic Ford appreciate the forward thinking of the Ford ride-sharing app while the company still maintains its devotion to a quality product.