When the new Ford F-150 made its debut earlier this year at the North American International Auto Show, critics and fans alike wondered how it would affect Ford’s future truck sales. While Ford admitted that they’ll have to shut down some plants for a number of weeks to prepare them to produce the new F-150, which will likely bring sales down for those months, nothing like that is happening yet. In fact, Ford F-Series led the company to a great overall February; the F-Series trucks posted their best sales numbers in eight years.
“Sales surged in the final week, providing us momentum after a slow start to the month,” said John Felice, Ford vice president, U.S. marketing, sales and service. “Ford Fusion continued its strong retail sales performance in the West, outpacing the mid-size sedan segment. F-Series and Lincoln also continued to perform well.”
The F-Series sales underscore just how dominant Ford’s trucks are on the current market. Even as competitors desperately release new and improved trucks, they’re still chasing the Ford F-150. And if the early reviews are any indication, those lesser trucks will be looking up at the Ford F-Series for a long time to come. Come to Cambridge Classic Ford for more information about the F-Series today.