Ford recently debuted their new, revolutionary F-150 truck—a new generation of the truck that’s been America’s best-selling truck for 37 years. The automaker has laid it all on the line for the new edition, though, lightweighting the vehicle and relying heavily on high-strength aluminum in the truck’s frame. When making such drastic and innovative changes to an old favorite, however, it’s important to be sure your customers are on board though.
Thankfully, Ford is completely aware of this—they’ve set up a unique way to let you, the fans of their popular, world-class truck, help test out the new F-150. You even get to make up your own test—simply go to BuiltToughTest.com to enter the “You Test” campaign and tell Ford exactly how you’ll test out the “metal” of the revamped F-150.
“We prove every day our trucks are Built Ford Tough – now we’re asking truck customers to help us prove it too,” said Eric Peterson, the marketing manager for the Ford F-150. “We’re looking for people who know how to punish a truck. Built Ford Tough isn’t just a tagline; it’s the philosophy that drives us every day to make the best trucks out there, and it’s what has made F-Series the No. 1 truck for nearly 40 years.”
So, think you have something set up that will really put the F-150 through a trial? Get over to BuiltToughTest.com and enter the “You Test” campaign now. However, if you’re still working on the perfect test, no worries—you have till May 31 to enter. Meanwhile, come by Cambridge Classic Ford to check out the current F-150—or any of the other great vehicles in our inventory—today.